Our insights on the sponsorship industry.

ESA Spotlight:

AOK Connect

We spoke to our friends at the European Sponsorship Association about our plans for the year.

Published 20th February 2020  |  Tom Parker

Predictions for the Sponsorship industry

A look at four trends in the sponsorship industry over the next decade.

Published 27th January 2020  |  Sam Baring

Partnerships in Sustainability

AOK Connect hosts its first networking breakfast titled ‘Partnerships in Sustainability’.

Published 18th September 2019  |  Tom Parker


Rain Stopped Play

A cursory glance at what rights-holders and sponsors can and cannot control.

Published 9th June 2019  |  Sam Baring




We take a look at the benefits of cycling sponsorship and identify key advantages of working with the Tour of Britain and the Women's Tour.  

Published 18th March 2019  |  Sam Baring

Change For Good

Change for


We look at what the future holds for the sponsorship industry and what these changes mean for brands and rights holders.  

Published 18th February 2019  |  Sam Baring


Where Next for Betting Sponsors?

Up until 2002, there had not been a single Premier League shirt sponsor from the betting and gaming sectors...

Published 4th January 2019  |  Sam Baring



AOK Connect

The AOK Events Group's Sponsorship Consultancy. 

Published 3rd January 2019  | Tom Parker

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© The AOK Events Group 2020

020 8222 8420

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AOK Connect, The Engine Rooms, 150a Falcon Road, London, SW11 2LW